New York Fashion Week Campaign

Created during New York Fashion Week, this campaign brought the RIKI SKINNY to the streets of Manhattan, placing it alongside real-life style influencers and fashion-forward trendsetters. Inspired by the energy and creativity of NYFW street style, the shoot positioned the RIKI SKINNY as the ultimate beauty accessory—equal parts functional and fashionable. The resulting imagery celebrates the product’s portability, versatility, and ability to shine in any setting.